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Lorne Rubenstein

Globe and Mail golf columnist and author of no less than 11 golf books, Lorne Rubenstein had this to say about chapeaunoirgolf.com...

Lorne Rubenstein"Nowadays many players know exactly what they'll be wearing each day of the tournament. One interesting website tracks their outfits and the planning that goes into the selection. Chapeaunoirgolf.com, meant to enhance your reading and viewing pleasure. Spend a few minutes with this website, and soon you will be planning your own outfits for the coming season."

-- Lorne Rubenstein, April 5, 2011

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7:16PM

« Lack of apparel buzz at 2011 Presidents Cup makes us yearn for the Captainess »

Remember Captainess Lisa Pavin and those zany bell bottomed trousers and the lavender cardigans? We all had so much fun. Didn't we? What happened to those days?

It's been a matter of record for some time that Peter Millar and Greg Norman Apparel would be the clothiers of record for the 2011 Presidents Cup, which gets under way later this week in Melbourne, Australia.

And that's about it.

A matter of record though it may be, there has been precious little buzz about what the two teams will be wearing during the friendly bi-annual matches, in distinct contrast to they hype that surrounded the clothing choices made for the 2010 Ryder Cup, with more than a little input from Corey Pavin's better half.

Perhaps the lack of buzz / hype / ridicule is the very strategy long time Ashworth man and United States Captain Fred Couples was going for when he chose the tailored lines of Peter Millar -- a solid but by no means an exciting choice. Whatever the logic, the lack of apparel scripting hype reminds us why the Presidents Cup isn't the Ryder Cup in stature. Perhaps they just like it that way.

First looks at what the Atlanta-based maker of 'accessible luxury built for a lifetime of style' would be wearing this week were seeded through social media channels late on Sunday and early on Monday evoked nothing more than a ho-hum reaction from this corner of the golf world.

One piece at a time is Peter Millar's 2011 Presidents Cup apparel strategy.To be fair, expecting anything more would be unreasonable, for Peter Millar's Presidents Cup first look is on brand, and one cannot fault them for that. Based on Monday's petermillar.com home page, one item, one day at a time is how this reveal is staged for release. Can't wait.

Meanwhile, over at shark.com (wonder how much the people over at Discovery Channel would give for that domain name during Shark Week?), one cannot begin to measure lack of excitement generated on the Presidents Cup apparel front for the Internationals -- as in none.

So in the meantime, if you're looking for Chapeau Noir, he'll be spending his time over at blaironeal.com, because over there, you'll find almost as little Presidents Cup apparel news as you will elsewhere. And in Blair's case, that's a good thing.

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    [...]Lack of apparel buzz at 2011 Presidents Cup makes us yearn for the Captainess - Apparel - Trends in Golf Style[...]

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