Search
Follow & Like

CNG Communications

CNG Communications supports your organization's strategic direction with tactical content development services, serving the enterprise and consumer software industry, and the golf industry.

Learn more...

Twitter @chapeaunoirgolf

Community

Lorne Rubenstein

Globe and Mail golf columnist and author of no less than 11 golf books, Lorne Rubenstein had this to say about chapeaunoirgolf.com...

Lorne Rubenstein"Nowadays many players know exactly what they'll be wearing each day of the tournament. One interesting website tracks their outfits and the planning that goes into the selection. Chapeaunoirgolf.com, meant to enhance your reading and viewing pleasure. Spend a few minutes with this website, and soon you will be planning your own outfits for the coming season."

-- Lorne Rubenstein, April 5, 2011

Google Ads

 

9:13AM

« Living the Ashworth shoe lifestyle »

The 2011 Ashworth shoe collection.

These days, golf apparel branding is all about lifestyle, as marketing messages take us beyond those pesky white out-of-bounds stakes and onto the sidewalks and streets, into the off-course restaurants, coffee shops, and any other destination we may have on our itineraries for the day that involve everything up to, including, and then beyond your round of golf.

For Ashworth Golf, this lifestyle sentiment now extends its way all the way down to the shoe, leveraging the mighty golf shoe background of adidas Golf to quickly get their name in the shoe game as they introducing four styles in a myriad of colorways for 2011. Interestingly, and in keeping with the whole 'lifestyle' theme, there's only one designated 'golf shoe' in the bunch -- the Cardiff.

Though Chapeau Noir has not had the pleasure of handling or wearing the new Ashworth shoe collection, the lineup looks pretty sweet, and does appeal to his sensibilities. Here are the product descriptions from the folks at Ashworth...

Encinitas:  A loafer that strikes the perfect balance between style and versatility. Premium materials and fine craftsmanship create a rare combination of beauty and go-anywhere freedom that works with chinos or jeans, on casual Friday or on the town. Great for travel given its lightweight comfort and slip-on ease, the Encinitas is a shoe for all occasions.

Cardiff: A golf shoe with the cross-over appeal of a town shoe. Playability, wearability and a sure-footed spikeless sole unite with tumbled leathers and rich suede accents to take the Cardiff from the course to the clubhouse and beyond.

Leucadia: This saddle shoe receives a long overdue rework through the pairing of soft suede and leather uppers with a classic vulcanized outsole. The resulting updated style and unstructured comfort makes the Leucadia an instant wardrobe favorite.

Ash Standard Issue: Today's sneakers have more style and versatility than ever, and our classic plimsoll is no exception. The natural canvas upper provides texture and breathability, while rich leather accent trims deliver a refreshed look that takes the Ash Standard Issue places a normal sneaker can't go.

All in all, Ashworth has done something noteworthy with this collection -- especially when we consider that 75 percent of the collection is not designed for 18 holes. We all know that golfers buy golf shoes, so it will be interesting to see if we're keen to buy shoes that aren't golf shoes from a golf brand.'

The 2011 Ashworth shoe collection drops in June. Sign up here to for availability alerts.

PrintView Printer Friendly Version

EmailEmail Article to Friend

References (2)

References allow you to track sources for this article, as well as articles that were written in response to this article.
  • Response
    Response: richard goozh
    Living the Ashworth shoe lifestyle - Chapeau Noir Golf - The Study of Golf Aesthetics
  • Response
    Living the Ashworth shoe lifestyle - Chapeau Noir Golf - The Study of Golf Aesthetics

Reader Comments

There are no comments for this journal entry. To create a new comment, use the form below.

PostPost a New Comment

Enter your information below to add a new comment.

My response is on my own website »
Author Email (optional):
Author URL (optional):
Post:
 
Some HTML allowed: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <code> <em> <i> <strike> <strong>