These days, golf apparel branding is all about lifestyle, as marketing messages take us beyond those pesky white out-of-bounds stakes and onto the sidewalks and streets, into the off-course restaurants, coffee shops, and any other destination we may have on our itineraries for the day that involve everything up to, including, and then beyond your round of golf.
For Ashworth Golf, this lifestyle sentiment now extends its way all the way down to the shoe, leveraging the mighty golf shoe background of adidas Golf to quickly get their name in the shoe game as they introducing four styles in a myriad of colorways for 2011. Interestingly, and in keeping with the whole 'lifestyle' theme, there's only one designated 'golf shoe' in the bunch -- the Cardiff.
Though Chapeau Noir has not had the pleasure of handling or wearing the new Ashworth shoe collection, the lineup looks pretty sweet, and does appeal to his sensibilities. Here are the product descriptions from the folks at Ashworth...
Encinitas: A loafer that strikes the perfect balance between style and versatility. Premium materials and fine craftsmanship create a rare combination of beauty and go-anywhere freedom that works with chinos or jeans, on casual Friday or on the town. Great for travel given its lightweight comfort and slip-on ease, the Encinitas is a shoe for all occasions.
Cardiff: A golf shoe with the cross-over appeal of a town shoe. Playability, wearability and a sure-footed spikeless sole unite with tumbled leathers and rich suede accents to take the Cardiff from the course to the clubhouse and beyond.
Leucadia: This saddle shoe receives a long overdue rework through the pairing of soft suede and leather uppers with a classic vulcanized outsole. The resulting updated style and unstructured comfort makes the Leucadia an instant wardrobe favorite.
Ash Standard Issue: Today's sneakers have more style and versatility than ever, and our classic plimsoll is no exception. The natural canvas upper provides texture and breathability, while rich leather accent trims deliver a refreshed look that takes the Ash Standard Issue places a normal sneaker can't go.
All in all, Ashworth has done something noteworthy with this collection -- especially when we consider that 75 percent of the collection is not designed for 18 holes. We all know that golfers buy golf shoes, so it will be interesting to see if we're keen to buy shoes that aren't golf shoes from a golf brand.'
The 2011 Ashworth shoe collection drops in June. Sign up here to for availability alerts.