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Lorne Rubenstein

Globe and Mail golf columnist and author of no less than 11 golf books, Lorne Rubenstein had this to say about chapeaunoirgolf.com...

Lorne Rubenstein"Nowadays many players know exactly what they'll be wearing each day of the tournament. One interesting website tracks their outfits and the planning that goes into the selection. Chapeaunoirgolf.com, meant to enhance your reading and viewing pleasure. Spend a few minutes with this website, and soon you will be planning your own outfits for the coming season."

-- Lorne Rubenstein, April 5, 2011

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Chapeau Noir Golf is your source for insight into golf apparel news, product releases and trends.

9:45AM

TRUE Linkswear co-founder Rob Rigg resigns

Sam McKay, Director of TRUE Linkswear, announced today co-founder Rob Rigg is no longer with the company. McKay thanked Rigg for the role he played at TRUE, which was integral in building the company from startup to one of the top selling spikeless golf footwear brands on the market.

"We are very grateful for the commitment and passion Rob has demonstrated as TRUE has ascended to become one of the leading footwear companies in golf. His innovative thinking has contributed significantly to TRUE's success while helping to create a new category in golf footwear that is expanding rapidly."

"I am very proud of the contributions that I have made to TRUE since co-founding the company in 2010," said Rigg. "We have quickly built a loyal and passionate customer base, and changed the industry, by designing footwear that allows golfers to enjoy the game in total comfort. It has been a privilege to lead TRUE, and I wish the company continued success as I move on to pursue new opportunities."

Jeremy Moore, formerly Senior Vice President of Sales & Marketing, has been promoted to President. Moore is the brother of and agent to PGA Tour player and TRUE brand ambassador Ryan Moore.

11:01AM

adidas Golf unveils Dustin Johnson's mystery shoe

The adicross Tour, available May 1. MSRP $150 US. Click to enlarge.

adidas Golf knows how to set the hook. For the past few weeks leading up to and through the Masters, Dustin Johnson has been wearing a new shoe from adidas Golf, one that until today no one knew anything about -- other than the fact that they liked them, and wanted a pair. 

Announced today, the mystery shoe in question is dubbed the adicross Tour, a shoe said to provide stability with flexibility, freedom of movement without sacrificing support, and lightweight comfort.

"The new adicross Tour has all the performance and support I need in a tour shoe plus a look that fits my style," said Tour Staff Professional Dustin Johnson. "The bold colors are great and I knew it was for me the moment I saw it."

Dustin Johnson in the new adicross Tour at the 2013 Masters. Click to enlarge. (How / Getty)Available in softspiked and spikeless models, the adicross Tour will be available in four colorways and will carry a two-year waterproof guarantee.

10:17AM

Adam Scott wins Masters in Uniqlo debut

Uniqlo, a Japanese-based apparel retailer with a growing global presence, couldn't have asked for a better start to their relationship with Adam Scott. In a deal announced just prior to the start of the Masters, Scott is Uniqlo's first golf ambassador, complimenting the company's sponsorship of top ranked tennis star Novak Djokovic.

Uniqlo website featuring 2013 Masters champion Adam Scott.

Late of Aquascutum, Scott is a product marketing dream. Attractive and unsullied by controversy over the course of his career, Uniqlo will benefit greatly as Scott enters the prime of his career. Crowned now as Masters champion, Uniqlo could not have wished for a better start to their investment. And it doesn't hurt that Scott's frame lends itself well to Uniqlo's slim, uncluttered looks.

Will a top player wearing a $20 polo make the game more accessible, and dare we suggest it, help grow the game? Unlikely. However, stylish, affordable golf apparel options are always welcome.

Coincidence or not, as of Sunday night, online availability of the polos Scott wore during his dramatic march to victory were in glaringly low supply. We presume Uniqlo is busy restocking its shelves to take full advantage of the opportunity.

12:03PM

CNG's Saturday style update from the Masters

"From the Masters" will give you the impression I'm there. I'm not. There was however plenty to talk about when news broke of the two stroke penalty to Tiger Woods. The timing coudn't have been better, as CNG was on Atlanta sports radio air discussing the best and worst of Masters style.

Suddenly, this scribe of style was on point to comment on the ruling. Just like a real journalist. Inconceivable!

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